Andy's Barbershop is a classic American style barbershop. For their Identity we wanted to create something that would feel right at home in the early 20th century, as well as in contemporary times. The striped shadow in the wordmark is reminiscent of old hand-painted signs, while also resembling the short, fine hairs you get with a classic close-cut trim.
Andy's also offers old-school straight razor shaves. For the secondary logo and icon, we took the shape of the straight razor and added a stylized tuft of hair to create an uppercase "A"
Located in New Orleans, KEBAB offers Doner style kebab sandwiches served-up on fresh baked bread. The owners wanted an unrefined, stone-carved, Greek look to their word mark. We decided to go with a custom hand lettered approach in order to invoke these elements. The zig-zag "E" and triangular "A" really have that old greek letterform essence, as well as the break between the vertical straight and lower curve of the "B" that is often found in old greek letterforms. The distress and the rough edges help to give a stoney feel. The olive branches seal the deal on the Greekitude.
Krasavin Realty wanted an elegant and sophisticated look to their identity. We chose to go with a serif font and a classic red, black, and off-white color palette to get that elegant and sophisticated look. I found that the lower diagonal of the uppercase K made a nice roof shape. By adding an additional vertical to represent the side of a house, as well as the ever-popular red door, we came out with a clever and unique monogram that stands out against the typically drab and unthoughtful approaches that most realtors take in their visual identities.
Words to live by.
These guys lay some serious pipe.
You can always expect a diverse and wild set from DJ Belly. With his collection of the heaviest basslines, sickest beats, and the most head nodding tracks, standing still becomes almost impossible when Belly hits the stage. His sound has been likened to “a futuristic rave hidden away in the deep bowls of the under city, you don’t want to miss it.”
JT Smith & Associates provides automated sales solutions for tradeshow events. To put it simply, they make it easier for wholesalers to sell their products to vendors in the tradeshow environment.
Starting in 1991, JT Smith was the first company to offer this kind of software. They approached me to update their brand identity for a more cohesive and unified presence in their online and printed materials. We started with the logo, retaining the original "diamond" icon and updating the accompanying wordmark. We retained the original icon because of its recognizabilty in the tradeshow circuit, and paired it with a typeface that works well across multiple platforms. Once the logo was complete, we started developing a system of supporting graphics that could be applied to all their new materials, from letterhead to website. The end result is a much improved overall identity that is consistent across the board.
AMB Associates, Inc. specializes in remodeling, maintenance, and repair of commercial buildings in Downtown Chicago. The client wanted to somehow invoke the feeling of the city's iconic skyline in their logo, so I created a monogram style icon that creates buildings out of the letters "AMB." The result is a clean, clever, and minimalist look that appeals to their sophisticated client base.
Located in Urbana, Illinois, Farm League Skateshop is surrounded by corn and soybean fields for hundreds of miles. We came up with this name to reflect that regional quality. Urbana is also home to the Sweet Corn Festival, which occurs every summer just outside of the shop's location. It just so happens that when you make an ear of corn into a skateboard, you get a pretty sweet logo. NumNum.
Hollowpoint Hitters creates mechanical vaporizer mods, AKA "hitters." With a background in industrial trades, Matt and Josh both have experience with a variety of tools and methods of manufacturing. While discussing authentic versus cloned mech mods one day, they decided that there was no reason not to attempt to create their own brand of authentic mods for the everyday "Vaper." Thus, Hollowpoint Hitters was born.
As the name indicates, these vaporizers look just like hollow point bullets. By utilizing the vertical shape inside the "H" letterform, a bullet was derived to reflect the form of Matt and Josh's unique product.
Shan McFarland is a publicist and life coach providing services to elite athletes. When ideating concepts for her brand identity, it occurred to me to ask for her signature. It turns out that sometimes people's signatures can often reveal a lot about their personalities and strengths.
I found that the relationship between her "S" and "H" created a heart shape. Shan puts her heart into what she does for her clients, and it is her passion to make sure they are taken care of in all aspects of their lives. A pure, bright red was chosen to supplement these concepts of love and passion that she gives to all of her clients.
Storyboard Café is a grassroots based company that is building an online community for new authors and reading enthusiasts. When you combine a cup of coffee with an open book, you get magic.
Between San Diego and San Luis Obispo, you can get up close and personal with scenes of pristine beaches and dramatic cliff-side panoramas of the Pacific Ocean. Also, along this route are acres of strawberry fields in Ventura, the old “Hollywood Western” rocks and cliffs of Chatsworth, the bustling cities of Orange County, and the art deco grandeur of Los Angeles Union Station. You can even visit your favorite mouse with a quick shuttle connection to Disneyland from the Anaheim train station.
The curvilinear lines in the initial "S" and lowercase "f" are the waves of the pacific. The yellow-orange sun hold the Amtrak logo, and the soft blue background is the expansive sky that can be viewed from the window seat of the Amtrak Pacific Surfliner. The four dots that underscore the wordmark represent the four major stops on the Surfliner: San Diego, Los Angeles, Anaheim, and San Luis Obispo. Mmmmm California coastline.
Craig McMonigal is a photographer that focuses mostly on the female form. His work emanates a voyeuristic quality, and the viewer often feels as if they are looking through a keyhole into a narrative of the subject being photographed, so I decided to use his initials to create a keyhole monogram (a McMonogram, if you will). The monogram can also be interpreted as an abstracted female figure, as you might see on a bathroom sign.
Though this project never came to fruition, The concept for Gentile's was going to be a wine bar that served simple yet refined tapas dishes in the Lincoln Park neighborhood of Chicago.
I used a typeface with a very unique lowercase "g" that allowed me to combine an olive and a glass of wine in one simple shape. The result is a sophisticated, minimalist logo that makes you want to stop and enjoy the simpler things in life. Cheers!
A wiki is an application, typically a web application, which allows collaborative modification, extension, or deletion of its content and structure.
I used the initials of "CU" (Champaign-Urbana) as dialog bubbles to represent the cross-dialog that occurs between editors/contributors as a wiki page is created and edited.
When I think of shoe shining, I think of old-timey stuff. For Monroe's, I wanted to create something that looks like it would be right at home on an old can of shoe shine. Squeaky Clean!
Farm League Skateshop wanted an alternate logo to put on t-shirts so we thought we'd go ahead and make a nice little hand-lettered piece for the occasion. The curly q's that often accompany script hand-lettering segued nicely into the wheat stalks that surround the logo. The rough edges from the original drawing were kept because they just felt right. Sometimes if it feels right, it just feels right.
I thoroughly enjoy finding creative ways to incorporate the initial(s) of a company into a simple and clever monogram that relates to the product or service the company offers. What does every house need? Well, I suppose they need a lot of stuff, but keys certainly are essential! This "F" monogram was discovered in a basic skeleton key shape.
This military badge style logo was created for Andy's Barbershop's Wounded Vet Wednesdays. They donate $1 from every haircut on Wednesdays to the Chez Family Foundation Center for Wounded Veterans. Look sharp, and support wounded veterans!
Abstracted triangular lens flares were used to create Ambler Video's logo, with the most prominent triangles creating the initial "A" and "V."
This logo was created to reflect the energy of Bailalai's colorful, energetic, and all-around fun front-man, Robert. The atmosphere at their shows is always uplifting, check 'em out if you get the chance!
The new outdoor beer garden in Downtown Urbana, Illinois! This wordmark was created with shipping containers in mind, as the alley space will be filled with refurbished containers. I chose a bold, condensed, stencil typeface as it is a common site on the sides of shipping containers. The space created between the "P" and the"Y" was just begging to be filled, so an abstracted shipping container was used to fill the space. It also creates a nice separation between the two syllables of the name. Shipyard(shipping containers) + Sip(beer) + Yard(outdoor-only beer garden) = SIPYARD!
Strattonville Academy of the Arts in Champaign, Illinois was in need of a sign for their cafeteria. A friendly and fun hand-lettered logo was created with the concept of friendliness in mind. All of the letters are hugged nicely together, with the "ra" and "tt" ligatures sharing a special little bond. Because the school's mascot is a jaguar, a paw was used in place of the tittle.
Swords (Shannon Swords) is an emcee/producer. Raised on rock and roll and roots rock reggae, he has attempted to blaze a new trail for himself through the avenues of hip hop.
Our first thought for the logo was to use a sword somehow. That was just too easy and expected. I thought that it was interesting how his name ended in two S's, so we made use of them to wrap the logo in a shield-type shape.
Henry Pollock is a Ph.D candidate at the University of Illinois at Urbana-Champaign focusing on Avian Ecophysiology (ya know, bird stuff). Henry has spent much of his time in Panama researching and collecting data on birds. One particular bird that he has focused on is the Oscillated Ant Bird, so we decided to go with that for his logo. It didn't hurt that this bird has particularly beautiful colorings. So how many Ph.D students do you know that have their own logo?